In the ever-evolving world of independent garages, running a successful business isn’t just about fixing cars—it’s about strategy, people management, and making the right decisions at the right time. In a recent conversation with Jay Wheatley, business consultant and founder of Absolutely Automotive, we explored the key lessons that garage owners need to thrive in today’s competitive market.
YouTube – https://youtu.be/26RXU90LiPE?si=zjSRmuPZJE66kZeX
Spotify – https://open.spotify.com/episode/6HuiTyXg9S4qLWIfzzlgbx?si=FxM2-NogQPSUrYzd-K16gQ
The Shift from Technician to Business Owner
Many garage owners start their journey as technicians, passionate about working on cars. But running a business requires a completely different skill set. One of the biggest hurdles is transitioning from being the person on the tools to leading and managing a team. Jay emphasised the importance of stepping back from the workshop floor and focusing on business growth, financial planning, and customer experience.
Understanding Your Numbers
A recurring theme in the discussion was financial literacy. Many garage owners struggle with cash flow management, pricing structures, and understanding their true profit margins. “If you don’t know your numbers, you don’t know your business,” Jay explained. Tracking key metrics like labour efficiency, parts profitability, and overhead costs is crucial for making informed decisions that drive long-term success.
The Power of Processes
Consistency is key to delivering a high standard of service. Implementing structured processes ensures that customers receive the same quality experience every time they visit. Whether it’s a standardised way of handling vehicle inspections, customer interactions, or invoicing, a well-documented process helps maintain efficiency and professionalism across the business.
People Make the Business
Finding and retaining the right staff is a challenge in the automotive industry. Jay stressed the importance of hiring not just for skills but also for attitude and cultural fit. Training and development play a huge role in keeping staff motivated and ensuring they continue to deliver excellent service. Creating a positive work environment and offering progression opportunities can help reduce staff turnover and build a strong, loyal team.
Embracing Change and Technology
The automotive industry is changing rapidly, with electric vehicles, digital diagnostics, and customer expectations shifting. Adapting to these changes is essential for survival. Jay highlighted that embracing new technology, investing in training, and staying ahead of industry trends will set successful garages apart from those that struggle to keep up.
Final Thoughts
The key takeaway from our conversation with Jay Wheatley was that running a garage is as much about business acumen as it is about technical skills. Success doesn’t come from just working hard—it comes from working smart. By focusing on financial awareness, structured processes, people management, and adapting to change, independent garage owners can build a profitable and sustainable business in an increasingly demanding industry.
For those looking to take their garage to the next level, seeking guidance from experienced consultants like Jay Wheatley and Absolutely Automotive can be a game-changer. Learning from those who have already navigated the challenges can provide valuable insights and shortcuts to success.
