Author: Tim Benson
Tim Benson
Tim Benson is the Managing Director of multi award winning Oldfields Garage Services, a second-generation independent garage in Leominster, Herefordshire. He’s become well respected throughout the Independent Automotive Aftermarket through his proactive involvement in the industry; consulting and working with the largest OEM brands in the industry, speaking at automotive events, championing customer service excellence and helping great independent garages across the sector to understand their value.
For those who know me, my wife is a hairdresser, but she says she can’t cut my hair like the barbers do. I’m pretty sure that when we were courting, she didn’t say the same… but that’s another story. I’ve been to my usual barber in Leominster. They always seem happy in this barbershop. It’s a Turkish barber, and I always feel good after coming out of there. But during this visit, I more consciously observed what happened. I always take note of service experiences, but this time I wanted to really pay attention to what they did for me…
Following lots of feedback, I wanted to expand upon an area that came up in our #ChewTheFat discussion about how our business, Oldfields Garage Services combines a very personalised service with digital communications. I believe this is how a modern independent garage should operate. The integration of digital communications, such as online vehicle inspections, text messages and email updates, into traditional service methods can create significant value for customers. This combination not only meets the growing expectations of today’s customers but also enhances the overall customer experience by adding a layer of efficiency, visibility, consistency, and the magic that is…